Some many brands and products often struggle with customer retention and getting new customer signups. Customers, after spending a little time with the product, often tend to leave it. The reason for this is quite simple; once a brand manages to attract more audience via the help of an explainer video production company, they become over-dependent on their first-time sales. Even though closing sales is a massive priority for brands, but ignoring the significant number of new potential customers and retaining the existing ones is something that can dramatically improve your company's bottom line. This article will explain how an explainer video can help you with user onboarding, but first, let's briefly talk about user onboarding.
What Is User Onboarding
In simpler words, we can call user onboarding as an initial impression of the brand to the customers they learn to navigate through different functionalities of your product. Onboarding is quite an essential aspect as it adds value to your products for the customers and helps you retain them. Following are two critical functions of user onboarding.
User Onboarding Brings Value
User onboarding is an essential element for building the value of your product for new customers. According to some stats, 30% of the customer churn is due to customers not finding product value. Therefore, you should make your customers understand the value of your product.
Education Of New Customers
The first impression is the last, and this phrase is quite relatable when you're trying to get more new customers. User onboarding lets your customers understand how to use your products the first time they interact with them.
How Do Videos Help In User Onboarding
We all know how useful videos are when advertising and introducing your products to the audience. Around 95% of people watch videos about a product to learn more about it. That's not all. Around 75% of people purchase an app or software once they've watched a video about it. Therefore, it is essential to incorporate an explainer video into your onboarding process to help offer significant advantages. Here's how explainer videos help in user onboarding.
Explaining Complex Ideas Easily
Since you own the brand, your product's features, functions, and working are second nature to you. However, that is not the case with your customers. When you try to fit in their shoes, you'll find out that your product and its working is quite difficult for you to digest in one go. This is where the magic of videos comes into play. When you're using an explainer video to explain your product to the consumers, you can explain its features and benefits in a more stimulating way than using textual content.
Video Tutorials Are Better Than Text
People today are looking for solutions to their problems impatiently; the more quickly you answer their queries, the better their chances of making them your consumers. According to the stats, more than 65% would rather watch a video about a product than reading text blocks. Therefore, to keep your uses engaged, it is vital to use video tutorials than textual ones.These were some reasons why you should leverage explainer videos for user onboarding.